Small gestures to love our planet

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.

The urinary tract problems can have a very negative impact on the quality of life of pets, being particularly annoying and, in the most serious cases, downright dangerous for dogs and cats.
To contribute to their well-being in these situations, Camon presents a great innovation: Help-Uro, the complementary feed in tablets designed to help eliminate urinary stones without altering the pH.
Help-Uro has been officially presented during the important Zoomark 2025 trade fair event, held from 5th to 7th May at BolognaFiere.

HELP-URO, WHEN THE PROBLEM BECOMES “CONCRETE”.
The action of Help-Uro is based on the synergy of precious ingredients, among which Phyllanthus Niruri stands out, a plant traditionally known as “Stonebreaker”. It is renowned for its ability to promote the elimination of urinary stones, both urate and oxalate, acting at both the renal and bladder levels, making it particularly useful in cases of mixed urolithiasis, without altering urinary pH.
In addition, Help-Uro also contains vegetal extracts and mushrooms traditionally recognized by the international pharmacopeia for their diuretic and relaxing properties on urinary mucosa such as the Auricularia, Solidago Virgaurea, Vaccinium Macrocarpon, D-Mannose, a sugar extracted from birch and larch wood.
Thanks to its balanced formula, Help-Uro can be used as a preventive aid or as a supportive treatment in the management of urinary problems in dogs and cats, without altering urinary pH.
Help-Uro is available in packs of 30 and 60 tablets.

AN INTEGRATED SYSTEM FOR THE WELL-BEING OF THEIR URINARY TRACT.
In the wide range of Camon natural-based references, designed to support the well-being of pets, Help-Uro joins the line of specific products for the urinary tract, which already includes the complementary feeds StruviPet paste and StruviPet Plus in tablets, as well as Urinary Kit, the functional kit designed to practically collect urine samples from your feline for periodic checks.

Help-Uro, like all the complementary feeds and products for natural well-being offered by Camon, is available at the best pet shops and in the leading specialized retail chains.

Building on the continued success of recent editions, Bricoday returns in 2024 in Milan as one of the most important B2B events for the DIY, home decoration, outdoor and technical.
Supported by Bricomagazine, the media leader in these markets, the event reaches its 16th edition, reaffirming its goal of connecting the most significant Italian and international players in the industry.

Bricoday will be held at the Fieramilanocity exhibition center in Milan, continuing its growth in terms of exhibitors, with numbers exceeding 400.
But Bricoday is not just an Expo: it’s also a Forum, featuring 2 days of presentations, meetings, and roundtable discussions covering a wide range of topics and business areas.

At Camon, we will once again take part at the event with an exhibition space, where we will showcase the breadth and completeness of our catalog, designed to meet all the needs of pets and those who care for them.

Are you an operator? Come and visit us at stand C4!
Click HERE to visit our profile in the Exhibitors section.
Click HERE to visit the official website of the event.