Camon at QuattrozampeInFiera Roma, from 8th to 9th February 2025

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.

Innovation is one of the keys that allow you to take care of the well-being of pets in an increasingly specific and effective way. Therefore, Camon is proud to present Canahelp, a complementary food that contains hemp flour, available in paste and in tablets forms.

THE PROPERTIES OF HEMP FLOUR.
Hemp flour is a food with a high nutritional value, as it contains many fundamental elements for the well-being of the body:
- group B vitamins and high amounts of vitamin E, an antioxidant that fights premature aging of cells, promoting tissue regeneration and helping to strengthen the immune system;
- fiber, magnesium, potassium, iron, zinc, Omega 3 and Omega 6;
- all 8 essential amino acids (cysteine, glutamine, glycine, isoleucine, tryptophan, lysine, methionine, phenylalanine).

THE ADVANTAGES OF USING PRODUCTS CONTAINING HEMP FLOUR.
For this reason, using a product that contains hemp flour can lead to advantages for your pet, whenever there is a need to:
- relieve chronic pain due to surgery, injuries or tumors
- help to reassure him in case of stress or trauma
- loosen muscle tension
- keep the coat shiny and the skin healthy
- support the normal function of the immune system
- offer a natural reduction of inflammation
- contribute to the physiological maintenance of sensory functions
- perform an effective antioxidant action in controlling free radicals of the cartilaginous tissue

CANAHELP, AVAILABLE IN PASTE AND TABLET FORMS.
Canahelp paste, available in a 100g tube, is easy to give to cats and small dogs thanks to its exceptional palatability; its malt content supports their digestion, improving appetite and preventing the formation of hairballs.
Canahelp, as mentioned, is also available in tablet form (in 180g jar, corresponding to 225 tablets) containing, in addition to hemp flour, methyl sulfonyl methane (MSM), glucosamine, silicic acid and chondroitin sulphate; these ingredients are particularly recommended to relieve degenerative diseases.

Canahelp has been recently presented in some important events such as Zoomark 2023 International Fair in Bologna and Scivac Veterinary Conference in Rimini, arousing great interest for its peculiarities and innovative nature.

Anyone who shares life with a four-legged friend knows many ways to show him affection and attention.
Camon knows this well. For this reason, since 1985, we have been alongside all pet enthusiasts and owners every day to help them take care of their friends with the utmost satisfaction.
“We love pets” is not just our slogan: it represents our mission.

Loving our four-legged friend means knowing and respecting its spaces and needs, offering the best part of us and our time to our pet.
All this finds a synthesis in our Clothing Collection.
Creativity, quality and a great variety of models and sizes because clothing our dog is a choice of heart and mind.

Our taste and style have Italian roots, thanks to our team of designers.
The wearability is designed around the real needs of the animal.
The details and the functional choices that embellish each model are very accurate, to make it unique and special.

Our collection offers sweaters, including some Made-in-Italy models, sweatshirts, coats, down jackets and raincoats: everything you need to dress your four-legged friends.
Check out our brand new collection here!