Camon will attend Unisvet National Congress in Milan from 3rd to 5th February 2023

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.

Offering quick but effective solutions for the hygiene and cleaning of pets is constantly one of Camon's goals. That’s the reason why Camon has increased its range of cleaning wipes with 4 new items, useful for the cleaning of four-legged friends.

A GREAT NOVELTY FOR PUPPIES...
Camon's line of cleansing wipes now includes a new specific item: Cotton Flower-scented wipes for puppies, made of soft fabric and designed to gently cleanse their skin and fur. Available in pack of 40 pieces, their special formula helps to keep the skin soft and the fur fresh, clean, and delicately scented. These wipes are alcohol-free, paraben-free and peg-free.

…AND 3 NEW ITEMS TO COMPLETE THE RANGE.
In addition to this absolute novelty, Camon has included 3 new items to make its offer even more assorted:
- the Myrrh-scented Wipes with Chlorhexidine, already available in packs of 40 wipes, are now offered also in Maxi pack of 100 pieces, size 30x17 cm;
- the wipes with Musk&Aloe and Milk&Honey fragrances, already available in Maxi pack of 100 pieces, are now offered also in pack of 40 pieces, size 20x30 cm.

AN INCREASINGLY ASSORTED LINE.
Thanks to these new items, Camon's range of cleansing wipes increasingly meets the hygiene needs of dogs and cats. It includes more than 25 items, available in many fragrances and different formats to meet with all possible requirements.
Furthermore, some specific blends with Neem oil or with chlorhexidine are recommended for a natural protection or for purifying purposes.

QUALITY MADE IN ITALY.
All Camon wipes are made in Italy and, thanks to their freshness seal, they are practical in every situation and season, even in summer, to refresh and nourish the fur of dogs and cats.
Furthermore, they do not contain any alcohol or parabens.
Camon's line of cleaning wipes is available at the best pet shops.

Christmas holidays are almost here and all pet owners can't wait to share them with their inseparable four-legged friends.
And also the Christmas Collection 2023 by Camon returns again this year with all its new toys, accessories, an exclusive line of comfort products and with the great new the Advent Calendar.

FOR THEIR CHRISTMAS FUN
Christmas holidays are a precious period for spending more time with your four-legged friend, sharing with him the dimension of play, an important activity for strengthening the relationship between owner and animal.
For this reason, Camon has renewed its line of dog and cat toys, available in an huge assortment in the representative shapes and colors of Christmas time.

THE NEW ADVENT CALENDAR BY CAMON
Share the magic of waiting for Christmas in the company of your dog can be really fun with the delicious treats of the Advent Calendar by Camon: a snack for every day, in an assortment of flavors and shapes, that can be offer to Fido as a tasty reward and complementary food.

THEIR COMFORT AND RELAX DURING CHRISTMAS TIME
Christmas holidays are also a perfect time to rest and to give our pets some healthy relaxation.
For this reason, Camon has created a new elegant comfort line, 100% Made in Italy, with a splendid typically Christmas pattern: this collection includes elegant rectangular and oval kennels and soft cushions perfect to provide the right color to home interiors.
Furthermore, as further accessories Camon also offers two supersoft blankets and a lovely Christmas sweatshirt, available from size 24 to size 40, equipped with a detachable hood with snap buttons and a Warm faux fur lining.

Camon's 2023 Christmas Collection is available in the best pet shops.