Camon will attend Unisvet National Congress in Milan from 3rd to 5th February 2023

Dressing your dog, nowadays, is no longer considered only an aesthetic habit. Pet owners are, in fact, aware of the importance that a specific item of clothing can have for the well-being of their four-legged friend.
This is why Camon, always close to the needs of those who share their lives with a pet, is pleased to present the new Fall / Winter 21-22 Clothing Collection.

STYLE AND QUALITY
The long experience gained in the sector, combined with continuous research and improvement of models, allows Camon to offer a collection that satisfies the needs of comfort, fit and style of the dog, in a skilful balance between aesthetic pleasure and functionality.
Camon designer team studies, designs and tests the models, built around the real needs of the animal. Added to this, the attention to detail that embellishes each garment, making it unique and recognizable.

OUR COLLECTION
It is not just a set of ideas and creativity.
It is not just a selection of models and solutions.
And no, stressing their beauty and quality is not yet enough.
There is more to it.
There is much more to it.

Each of our collections stems from the desire to offer all pet fans and owners a new and exciting experience.
Taste and style speak Italian, thanks to our team of designers.
Wearability is built and tested around the real needs of the animal.
Attention to details enhances each model, making it unique and noticeable.
Our new collection offers a wide range of sweaters, sweatshirts, coats, down jackets and raincoats, as well as some models that are manufactured entirely in Italy.
We have studied, designed and manufactured them with our utmost care.
They look like us: they were born to surprise you, like us.

SUSTAINIBILITY AND RESPECT
99% of the clothing items in our collection are made with total respect for animal welfare, without the use of animal skins, furs and animal by-products.
Furthermore, some models were produced from 100% recycled material: a further focus on sustainability.
The packaging of our dog apparel is made from cardboard: an environmentally friendly choice.
 

Camon’s snack line, created to offer a tasty and functional alternative for feline well-being, is now expanding with 5 new treats, perfect as a delicious reward and conceived to promote oral hygiene and entertainment for cats.

ACTIFISH: FOR ACTIVE AND HAPPY CATS.
One of the latest innovations is Actifish snacks which, thanks to papain, sodium polyphosphates, and their unique fishbone shape, serve as a flavorful complementary food while helping to reduce plaque buildup.
Available in two delicious varieties - duck, salmon and chicken or tuna and chicken - these snacks also contain valuable ingredients selected to meet cats’ specific needs:
- Taurine, an essential amino acid that plays a key role in various vital processes;
- Vitamin E, which supports the immune system and plays an important role in metabolic processes;
- Brewer’s yeast and catnip, which help promote the natural elimination of hairballs.

Additionally, when combined with Actibones snacks, they can become an irresistible source of fun for cats.

A HEART OF SNACKS.
The love every cat owner feels for their pet now takes shape in soft, heart-shaped salmon and chicken treats, another delicious addition formulated to provide a functional complementary option for feline nutrition:
- Vitamin E, which contributes to immune system health and plays a key role in metabolic processes;
- Brewer’s yeast, which supports the natural elimination of hairballs;
- Green tea, added to help maintain fresh breath.

BISCOCAT: BISCUITS… FOR CATS.
This new selection of complementary cat snacks is rounded out by Biscocat treats.
Available in two versions—fish-shaped biscuits with chicken, salmon, and flavors of catnip and spinach, and heart-shaped biscuits with rice, chicken, brewer’s yeast, and flavors of salmon and spinach—these snacks contain fish oil and catnip, ingredients that aid in the natural elimination of hairballs.

AN EVER-EXPANDING LINE.
All of these new additions come in practical freshness-preserving pouches, making Camon’s assortment even more complete.

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.