Camon will attend Unisvet National Congress in Milan from 3rd to 5th February 2023

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.

The urinary tract problems can have a very negative impact on the quality of life of pets, being particularly annoying and, in the most serious cases, downright dangerous for dogs and cats.
To contribute to their well-being in these situations, Camon presents a great innovation: Help-Uro, the complementary feed in tablets designed to help eliminate urinary stones without altering the pH.
Help-Uro has been officially presented during the important Zoomark 2025 trade fair event, held from 5th to 7th May at BolognaFiere.

HELP-URO, WHEN THE PROBLEM BECOMES “CONCRETE”.
The action of Help-Uro is based on the synergy of precious ingredients, among which Phyllanthus Niruri stands out, a plant traditionally known as “Stonebreaker”. It is renowned for its ability to promote the elimination of urinary stones, both urate and oxalate, acting at both the renal and bladder levels, making it particularly useful in cases of mixed urolithiasis, without altering urinary pH.
In addition, Help-Uro also contains vegetal extracts and mushrooms traditionally recognized by the international pharmacopeia for their diuretic and relaxing properties on urinary mucosa such as the Auricularia, Solidago Virgaurea, Vaccinium Macrocarpon, D-Mannose, a sugar extracted from birch and larch wood.
Thanks to its balanced formula, Help-Uro can be used as a preventive aid or as a supportive treatment in the management of urinary problems in dogs and cats, without altering urinary pH.
Help-Uro is available in packs of 30 and 60 tablets.

AN INTEGRATED SYSTEM FOR THE WELL-BEING OF THEIR URINARY TRACT.
In the wide range of Camon natural-based references, designed to support the well-being of pets, Help-Uro joins the line of specific products for the urinary tract, which already includes the complementary feeds StruviPet paste and StruviPet Plus in tablets, as well as Urinary Kit, the functional kit designed to practically collect urine samples from your feline for periodic checks.

Help-Uro, like all the complementary feeds and products for natural well-being offered by Camon, is available at the best pet shops and in the leading specialized retail chains.

Every pet owner wants the best for their four-legged friend. And his protection is certainly one of the main concerns, especially during the warmer months.
This is why Camon created Neem Oil Protection, the line which combines effectiveness, safety and ease of use, to offer a valid natural alternative.

EFFECTIVENESS AND QUALITY OF THE CAMON'S NEEM OIL
The fundamental ingredient of Neem Oil Protection line is Neem oil, the precious extract from Neem tree, Indian plant known as the “village chemist shop”, thanks to the beneficial effects of its leaves, fruit and seeds.
To assess its quality, Neem oil from Neem Oil Protection line has been thoroughly tested by the Department of Environmental Biology of Rome La Sapienza University, to determine its purity and effectiveness.

WHY USE CAMON'S NEEM OIL PROTECTION PRODUCTS
- safe and reliable, they can be used in houses and on pets living with children;
- great performance if used frequently and constantly, even as prevention, in every season;
- combined use for an even better better effect;
- non oily: they are suited for pets with delicate and fragile skin such as puppies, allergic and old pets;
- support for traditional synthetic products;
- also suited on rabbits, birds, ferrets and other breeding pets.

MANY SOLUTIONS TO SUPPORT PETS PROTECTION
Neem Oil Protection by Camon supports the protection of pets with different products, which can be combined to ensure complete protection:
- Natural Defence Shampoo, which cleans and protects skin, respecting its natural physiology;
- Spray Protective Lotions, which create an effective barrier effect, soothing and purifying irritated skin;
- Protective collars, available in three sizes and two versions Barrier and Leis;
- Spot On Vials with Neem oil, almond oil and jojoba oil;
- Ear Lotion cleans the ear duct, for their health and protection;
- Cleansing wipes clean and protect pets every day, at home or outdoors;
- Neemstop is the complementary food supporting intestinal well-being, strengthening defences and soothing irritated mucosa;
- Body Spray and No Rinse Foam Spray, for quick and effective cleaning.

A PROTECTIVE SUPPORT ALSO FOR THE DOMESTIC SPACES
But Neem Oil Protection line includes also some products designed for the hygiene of the house, such as Spray Lotions, Diffusers and Electric Diffusers, which protect and at the same time leave a gentle scent.