Camon presents Genius, the line of new mental activation toys for dogs

Taking care of dogs and cat's hygiene is a daily act of love that every pet owner knows well. To make this moment even more enjoyable, Camon is pleased to introduce a new line of shampoo and conditioner, designed for effective gentle cleansing and characterized by pleasant fruity fragrances.

QUALITY AND PRODUCTION MADE IN ITALY.
Entirely made in Italy, this new line of fruit shampoos and conditioner stands out for its exclusive, balanced formulations based on precious natural ingredients, enriched with premium fruit extracts. Designed for both dogs and cats, the products on this line are practical: ready-to-use, without the need for dilution, for quick and easy application.
Furthermore, the delicate fruity scents linger on pet's fur without being invasive. The line consists of 6 products, available in 200 ml bottles:
- 5 shampoos, in the Green Apple, Peach, Cherry, Lemon, and Blueberry fragrances
- 1 conditioner, in the Coconut fragrance

A FRUITY CUDDLE FOR EVERY NEED, WITH CAMON'S NEW SHAMPOOS...
Each shampoo is formulated to effectively clean and hygienize dogs and cats, offering a wide selection of pleasant fragrances:
- Green Apple Shampoo: gently and deeply cleanses, detangling and nourishing, leaving a fresh green apple fragrance;
- Peach Shampoo: gently cleanses and moisturizes the coat, leaving it soft, silky, and shiny, with a pleasant peach fragrance;
- Cherry Shampoo: nourishes and moisturizes the coat, making it easy to comb and strengthened, with a sweet cherry fragrance;
- Lemon Shampoo: purifies and tones the coat, adding shine and softness with a refreshing citrus lemon fragrance;
- Blueberry Shampoo: revitalizing and antioxidant, it respects the skin and leaves the coat soft, hydrated, and scented with blueberry.

…AND THE COCONUT CONDITIONER, A FINAL TOUCH OF WELL-BEING.
The line is completed by a Coconut Conditioner, ideal for gently hydrating and restructuring the coat, making it softer, silkier, and visibly shinier.
It also helps strengthen the hair's structure and imparts a tropical coconut scent.

Camon's new line of fruit shampoos and conditioner is available at all leading pet shops, in practical bottles featuring elegant, simple, and easy-to-use graphics.

Anyone who shares his daily life with a cat is aware of the preferences of this charming pet, as affectionate as independent and eager to keep its own spaces.
Precisely to respond to these needs, Camon has created 4 new elegant products designed to adapt to his comfort and fun but which can also be used for small trips.

A LITTLE KENNEL, A LITTLE CARRIER, A LITTLE SCRATCHING POST.
Versatility is the particularity of these items, which can be used as a comfortable kennel, as a carrier for short trips but can also represent a nice pastime for the feline thanks to the sisal scratching post inserts.
Available in 3 different shapes respectively of a classic carrier bag, a cube-shaped and a pyramid-shaped kennel, they are equipped with practical closable accesses and mesh inserts that offer excellent air circulation, allowing the animal to feel protected but also able to keep the surrounding environment under control.
The line is completed by a house-shaped kennel which can be a comfortable shelter for both felines and small dogs, thanks to its rigid structure and its dimensions.

EASILY FOLDABLE AND TRANSPORTABLE.
Designed for animals up to a suggested maximum weight of 5 kg, these products are also equipped with a soft removable internal bottom which allows them to fold up in a little space, making them also ideal for recreating a known habitat for the feline even during any movement.

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.