Camon presents Genius, the line of new mental activation toys for dogs

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.

You never get tired of relaxing, especially if your comfort is a high quality one. The same happens to four-legged friends that are regaining their home spaces after the summer months.
Therefore, we have renewed our collections for the 2022-2023 fall/winter period, creating many new pet beds, cushions and mattresses, and perfectly combining Italian craftsmanship, style and technology.

ITALIAN PRODUCTION, BY CHOICE.
All our new comfort lines are manufactured in our production center, a choice that allows us to refine the quality of the products, from the patterns to the upholstery, from the padding to the details, with full control on all the production stages.

"HUG ME", LOVE IN A HUG.
An exclusive print conceived by our designer team makes the "Hug Me" series unique, a line in which the affection that binds us to pets is perfectly expressed in funny cartoons.
“Hug Me” includes sets of oval and rectangular beds as well as mattresses with removable covers.

COORDINATED SOLUTIONS AND ATTENTION TO SUSTAINABILITY...
As always, our wide offer allows pet shops to be able to count on a wide range of proposals.
For this reason, we developed the lines of oval and rectangular beds "Rio" and "Mia" to be perfectly combined with the relevant down jackets included in our new clothing collection, ideal for customers who are particularly focused on style. But Camon comfort is also very attentive to sustainability, resulting in its “Recycled” line. Among the new proposals, in fact, 3 new two-colour cushions with removable cover in recycled fabric: a choice and responsibility towards the environment.

… AND MANY OTHER PROPOSALS.
Our new collection includes also 3 elegant rectangular beds featuring a velvet-like fabric upholstery, ideal for more classic domestic contexts.
Finally, the offer is completed by a nice donut-shaped bed with the cute feline face, perfect for all cat owners who wish to offer quality comfort to their pet.
Camon's comfort lines are available in the best pet shops.

Any moment can be the right one for an outdoor experience with our four-legged friend.
Therefore, Camon has expanded its range of harnesses with Comfort Plus, the new specialized line designed to make every outdoor adventure comfortable and safe.
 

COMFORT AT HIS BEST…
The new Comfort Plus harnesses were designed to meet the needs for comfort and safety required by all pet owners looking for a new aid for successful walks with their dog. The quality of the materials and the structural choices make these harnesses the best technical option:
- the padding guarantees maximum comfort for the animal;
- Nylon fabric offers high strength to the harness;
- The high-quality buckles ensure practicality of use and resistance.
Furthermore, thanks to the convenient adjustments, the Comfort Plus harnesses adapt perfectly to your dog’s needs for wearability.

…AND SAFETY TOO.
Another particular attention was paid to the high quality of the reflective trimming, in order to offer greater safety, especially in the hours of the day with poor visibility.
Camon's Comfort Plus harnesses are available in 4 sizes (in rang from M to XXL) and in 5 colors black, red, dark teal, orange and fuchsia.