Camon presents Genius, the line of new mental activation toys for dogs

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.

All pet owners that are looking for tasty and functional treats for their cat, the can now count on a great brand new product: Camon's Actibones snacks, two new innovative snacks designed as a tasty reward snack for the feline but, at the same time, to contribute to their oral hygiene and enjoyment.

UNIQUE AND EXCLUSIVE.
There are several characteristics that make Actibones snacks an original and innovative alternative:
- Thanks to their particular shape, they support the cat's oral hygiene and, used continuously, help reduce the formation of dental plaque;
- Their composition includes some precious ingredients, selected on the basis of the specific needs of the cat:
° Taurine, an essential amino acid which interacts with the various vital processes of the body;
° Vitamin E, that performs a positive action on the immune system as well as important functions in metabolic processes;
° Brewer’s yeast and cat grass, that support the natural expulsion of hairballs.
- By assembling multiple units together, these snacks can be combined creating different shapes and becoming a tasty fun companion for the cat.

AVAILABLE IN 2 FLAVORS.
The new Actibones snacks by Camon are available in 2 flavors, with cod and chicken and with cod and salmon, both in the freshness-saving 45g pack.
The Actibones snacks are distribute in the best specialized pet shops and further enrich the choice of reward snacks and chewing products offered by Camon.

Actibones: the snack with a particular structure that helps to reduce the dental plaque buildup and, by assembling several units together, becomes a delicious entertaining companion for your cat!

Every moment shared with our four-legged friends can be truly special.
And to increase the opportunities for summer fun and relaxation, Camon presents its Summertime Collection 2024, which includes floating toys, swimming pools, refreshing mats, outdoor accessories and many other exclusive products for the summer!

THE IMPORTANCE TO PROTECT THEM FROM THE HEAT.
Especially during summertime, it is essential to pay maximum attention to heat strokes which can affect both our health and our four-legged friends.
This is why Camon's 2024 Summertime Collection also includes a line of cooling pet mats with a renewed pattern, available in 4 sizes to adapt to dogs of the most different sizes, which do not require freezing, are comfortable, durable and easily transportable.
Furthermore, for pet friends who enjoy interacting with water, dog pools are also available in 3 sizes, easy to assemble, equipped with an internal non-slip lining and adjustable thanks to their flexible walls.

THE MOST EXCITING TOYS FOR THE SUMMER SEASON.
Colourful, refreshing or floating and available in many shapes: Camon's summer toys really offer many alternatives for the animal's pastime, including realistic silicone refreshing toys in the shape of an ice cream cone and ice jolly, TPR toys in the shape of bones and balls, floating toys "Happy Summer" in the most typical shapes of the marine environment.
But the fun doesn't end there: in this collection there are also some floating rubber, EVA and rope balls but also wonderful subjects in the shape of a whale, turtle and crab with rope inserts.

PERFECT ACCESSORIES FOR EVERY SUMMER OUTDOOR EXPERIENCE.
There are also many solutions that Camon offers to make every summer outdoor experience unforgettable with our pet: the colorful pet training bags that are easily attached to the belt thanks to the convenient clip, the resistant food bags with silicone bowl and detachable bowl, the portable bottles and pocket bowls, but also the foldable silicone bowls available in different shapes, both single and double.
Finally, for who wants to take a dip with his dog (obviously always paying maximum attention to its safety), the offer of Camon’s dog life vests is renewed, available in an assortment of 6 sizes to meet the needs and dimensions of the animals multiple different sizes.