Camon presents Genius, the line of new mental activation toys for dogs

Style, comfort, and perfect fit for every dog: in the year of its 40th anniversary, Camon presents its Dog Coat Collection 25-26, designed to offer pet owners and enthusiasts an exclusive selection of garments that combine protection, comfort, and Italian style for their four-legged friends.

ITALIAN QUALITY AND STYLE…
The new collection features 33 models, including both brand-new creations and timeless favorites: sweaters, sweatshirts, coats, padded jackets, and raincoats, all designed to meet the needs of dogs of every breed and size, thanks to a wide and versatile range of sizes. Italian design, carefully developed by the Camon creative team, has inspired functional and practical garments that also reflect the latest fashion trends. The result is a catalogue that includes both modern, casual looks and more classic, elegant options, each with its own distinctive personality.

…READY FOR EVERY ADVENTURE.
Each model has been designed with the dog’s comfort in mind, allowing complete freedom of movement for running, playing, and exploring.
Practical features, such as openings for collar and harness, elastic straps for the hind legs, adjustable drawstrings, and double Velcro fastenings, ensure an optimal fit, perfectly adapting to the dog’s body shape.

The models in the Dog Coat Collection 25-26 are available in the best pet shops.

Every day is the right one to give concrete shape to our imagination.
This is what inspires us and makes each of our clothing collections so special.

We want to be by your side, in an ever-new way, to offer you innovative and quality models to take care of your pet friend.
Italian style, excellent fit, quality materials and a selection of colors and patterns that never cease to surprise you: our experience in offering elegance and protection to our four-legged friends is condensed in our Dog Coat Collection 23-24.

Our new collection of sweaters, sweatshirts, coats, down jackets and raincoats, finished to the smallest details by our team of designers, is ready and just waiting to be discovered and appreciated.
Free, like you, like us.

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.