Camon presents Genius, the line of new mental activation toys for dogs

The holiday season is approaching and, once again, Camon presents an exclusive selection of toys, accessories, comfort products and Advent Calendars, perfect gift ideas to place under the tree for our loyal four-legged companions. Because Christmas is even more special when shared with them.

FUN UNDER THE TREE
The holiday season is the perfect opportunity to spend more quality time with our pets. The Camon 2025 Christmas Collection offers a wide range of fun, colorful toys inspired by the most iconic festive shapes. Available in various forms and materials, they are designed to stimulate your pet’s curiosity and natural playfulness.

THE CAMON ADVENT CALENDARS
For Christmas 2025, Camon once again presents its Advent Calendar: a practical and delightful way to enjoy the countdown to the holidays with your pet, thanks to the tasty treats enclosed in an elegant box. The Advent Calendars are available in two versions, for dogs and cats.

NEW COMFORT FOR THE HOLIDAYS
The Camon Christmas Collection also includes a Made-in-Italy comfort line featuring a festive holiday design, created to offer both quality and well-being: elegant and cozy beds, soft cushions and a comfortable cube-shaped bed that bring warmth and style to any home environment.

Completing the collection, Camon also offers a supersoft blanket available in two patterns and two sizes, as well as a charming Christmas sweater available in assorted sizes. Knitted in a smooth stockinette stitch and embellished with an embroidered festive patch on the back, it features a soft fold-over turtleneck, a collar opening and rear leg straps for added comfort and practicality.

Camon's Christmas Collection 2025 products will be available in the best pet shops.

From today the Italian and international pet industry can count on a new reference player.
The Mindful Capital Partners fund, already owner of Croci, has completed the acquisition of Camon, thus creating a new group that presents itself on the market with all the solidity and reliability of 2 leading companies in the pet sector.
Roberto Canazza, founder and CEO of Camon, will join the new team as an investor, maintaining an important role in the operations management of this new company.

Little more than two years after the entry of the Mindful Capital Partners fund, the Croci Group, the Italian company active in the pet accessories and aquarium market, completed the merger with 100% of the share capital of Camon.
Founded in 1985 by Roberto Canazza in Albaredo d'Adige (Verona), Camon is specialized in the production and distribution of high-quality products for pets, including in its catalog thousands of items, that cover all the possible needs of dogs and cats, with specific attention to the segments of snacks, functional food, complementary foods and products for their care, beauty and well-being of pets.

A SYNERGY TO FACE NEW CHALLENGES AND SCENARIOS TOGETHER.
With the conclusion of the negotiation, the new reality born today brings together 2 historic and established companies such as Camon and Croci, a Group whose synergy aims to be more than the sum of the individual entities.
Camon's entry will bring the Croci Group's turnover to a figure of around 85 million euros, with the aim that the new company can quickly reach a revenue of 100 million euros.
For Camon this collaboration represents a further step in the path of affirmation on the market to increasingly become a reference player, strengthening its presence at a national level and expanding its relevance also at a European level in the world of accessories and pet care.

THE STATEMENTS OF THE PROTAGONISTS.
Croci's consolidated structure will allow the Group to accelerate its growth path, both on the online channel and on international markets. «We are really proud to have completed the acquisition of Camon, a leading company in the sector, with a premium brand in some of the most interesting product categories, such as snacks and veterinary products», this is what Andrea Tuccio declared, managing partner of Mindful Capital Partners.
«We face this adventure with great enthusiasm, with the aim of achieving important professional goals» commented Roberto Canazza, founder and CEO of Camon while Dario Croci, CEO of Croci Group, added: «With the entry of Camon into the group we achieve the objective of absolute leadership in the Italian market and we bring further acceleration to international markets by aiming for leadership in the European one".

ALWAYS CLOSER TO ANIMAL FRIENDS AND THOSE WHO LOVE THEM.
In this new common path, Camon and Croci have the primary intention of representing, in an increasingly structural and complete way, a safe and reliable point of reference for all pet owners who wish to offer the best to their pet, sharing founding values ​​such as deep love for four-legged friends, the relentless and daily work of selecting products as well as great attention to environmental sustainability, expressed in the most different forms.
Camon and Croci: always closer to their animal friends and those who love them.

A great novelty is ready to conquer even the most demanding palates!
Camon's range of snacks grows with the Pralinery line, 6 delicious praline-shaped treats of Made-in-Italy production.

TASTE AND LIGHTNESS.
Pralinery is Camon's innovative line of Made in Italy premium snacks, developed to meet the needs of all adult dogs, even those with the most demanding palate.
Pralinery snacks are baked in the oven and have a gluten-free and additive-free formula. The recipe of these items includes high quality ingredients with well-known properties that promote the well-being of your pet and are suitable for daily use, being designed to provide a light, healthy and tasty snack at the same time.

THE KEY INGREDIENTS.
There are 3 ingredients that form the basis of these innovative snacks:
- pork greaves: rich in noble proteins and fats, they are an appetizing highly digestible food, also useful for dogs with food intolerances.
- rice: naturally gluten-free and easily digestible cereal, it is a nutritional source of energy and an excellent food even when mixed with protein sources of animal origin.
- linseed oil: vegetable fat source of essential fatty acids (contains about 60% of alpha-linoleic acid and 15% of oleic acid), whose antioxidant, anti-inflammatory properties are known, which promote vascular and intestinal function.

6 INNOVATIVE REFERENCES.
In association with these ingredients, each variation of the Pralinery line is characterized by some additional selected ingredients that allow each owner to be able to count on a wide range of flavors:
- passiflora and honey
- echinacea and honey
- devil's claw and coconut oil
- ginseng and goji berry
- bilberry and linseed
- orange and açai berry

Camon's Pralinery snacks are available, in the best pet shops, in 80 g packs with a freshness seal, which guarantees excellent conservation after opening.